The FreeWheel Beach at Cannes

Plage Goéland, Boulevard de la Croisette
Monday 17 to Thursday 20 June 2024


We’re thrilled so many of you could join us at the FreeWheel Beach, Cannes. We hope you had an amazing time during our eventful week with panel discussions, meetings, happy hours, and an unforgettable party. What a great way to celebrate the advances revolutionizing the industry. We hope to see you next year!



We had compelling content sessions and discussions throughout the week, with speakers sharing invaluable insights on the industry's hottest topics.

5:00 PM


Let’s kick off our time at Cannes with refreshing cocktails and good conversation. Join Comcast Advertising for a welcome reception on the beach, where DJ Grace will be spinning up a good time.

9:00 AM


9:30 AM - 11:00 AM


Live TV is having a moment. This year’s Super Bowl broke records, with over 185 million viewers worldwide. The first-ever streaming-exclusive of an NFL Wild Card game was one of the largest streaming events in history. And the upcoming Paris Summer Olympics is expected to be one of the most-watched global Games ever.

These massive live events offer unparalleled opportunity to reach consumers in more engaging ways than ever before. So how do advertisers tap into the live action as technology continues to evolve our industry? Our panels will discuss how innovation in the age of multiscreen distribution is meeting – and exceeding – the insatiable appetite for live entertainment by advertisers and viewers alike.

9:30 AM
Welcome: Thinking Like a Streamer

Opening Remarks

Mark McKee
General Manager, FreeWheel

9:40 AM
Innovation in TV Sports and Beyond

Keynote Address

Fraser Stirling
Global Chief Product Officer, Comcast and Sky

10:00 AM
The Work Behind Making Live Work for Advertisers


Live streaming “moments” with millions of concurrent viewers across hundreds of possible endpoints are accelerating the need for reliable, real-time advertising solutions. Is technology keeping pace with the speed of streaming adoption, and is programmatic advertising ready to go live at scale?

Samira Panah Bakhtiar
General Manager of Media & Entertainment, Games, and Sports, Amazon Web Services

Chandra Cirulnick
VP, Global Supply Partnerships, Yahoo

Luke Fenney
SVP, Connectivity & Ecosystem Publishers, Europe & Americas, LiveRamp

Bill Stratton
Global Head of Media, Entertainment and Advertising, Snowflake

David Dworin
Chief Product Officer, FreeWheel – Moderator

10:20 AM
Why Live Matters in a Multiscreen World


Top media executives share how the shift to streaming and multi-screen content distribution is changing how and why advertisers tap into TV’s most valuable inventory.

Thomas Bremond
Senior Vice President and General Manager, International, FreeWheel

John Halley
President, Paramount Advertising

Kelly Metz
Chief Investment Officer, OMD U.S.

Fabrice Mollier
President, Canal+ Brand Solutions

Katy Loria
U.S. Chief Revenue Officer, FreeWheel - Moderator

10:40 AM
Changing the Game for Sports Advertisers

Fireside Conversation

Kristyn Cook
Executive Vice President and Chief Agency, Sales and Marketing Officer, State Farm

Mark Marshall
Chairman, Global Advertising & Partnerships, NBCUniversal

James Rooke
President, Comcast Advertising – Moderator

12:00 PM


4:00 PM - 5:30 PM


Co-Hosted by NBCUniversal

You’re only live once! NBCUniversal and FreeWheel invite you to join an array of global superstars at the FreeWheel beach to hear about the power of live programming to connect people through stories – across news, entertainment and sports, all over the world.

When you go live, you transcend the screen, and have the ability to create culture, and drive effectiveness for your brand.

4:00 PM

Opening Remarks

Mark Marshall
Chairman, Global Advertising & Partnerships, NBCUniversal

James Rooke
President, Comcast Advertising

4:10 PM
Business of Live


Can Akar
Sr. Director, Head of EMEA Marketing, Uber & Uber Eats

Mónica Gil
Chief Administrative and Marketing Officer, NBCUniversal Telemundo Enterprises

Jen Neal
Executive Vice President, Entertainment Live Events & Specials, NBCUniversal

Josh Feldman
Chief Marketing Officer, NBCUniversal Advertising & Partnerships

4:30 PM
LIVE on the Road to the Olympics


Alex Honnold
Professional Climber

Chloe Kim
Snowboarder, Olympic Gold Medalist

Patrick Ouyi
Brand Director, Le Coq Sportif

Bex Smith
Footballer & Global Executive in Sports and Business

Tony Yoka
Boxer, Olympic Gold Medalist

Zuri Hall
Television Host, American Ninja Warrior, Access Hollywood, Live from E! - Moderator

5:00 PM
Power of Live


Miguel Gurwitz
Sports Commentator, Soccer Analyst and NFL Play-by-Play, Telemundo Deportes

Zuri Hall
Correspondent, ‘Access Hollywood’; Co-Host, ‘American Ninja Warrior’

Steve Kornacki
NBC News & MSNBC Political Correspondent

Kenan Thompson
Cast Member, ‘Saturday Night Live’; Host and Executive Producer, ‘Olympic Highlights with Kevin Hart and Kenan Thompson’

Akbar Gbajabiamila
Host, ‘American Ninja Warrior’; Host, ‘Gold Zone’ on Peacock - Moderator

5:30 PM


Following the afternoon programming, please join us on the beach for a cocktail reception sponsored by NBCUniversal with lively connections, refreshing cocktails, and music by DJ Jewell.

9:00 AM


10:00 AM


Join Ampersand, Comcast Advertising, Cox Media, Spectrum Reach and Xumo for an exclusive industry brunch where the future of television advertising takes center stage. Discover how addressable TV has emerged as a scaled and deterministic solution amidst the complexities of a multiscreen viewing environment. This event is a must-attend for marketers and agencies looking to navigate the fragmented landscape with scale, precision and confidence.

The event will feature insightful and dynamic fireside chats and panels featuring brand and agency leaders who have successfully harnessed the power of addressable TV. These pioneers will share their experiences, showcasing how addressable TV can create impactful campaigns that resonate with audiences across various screens.

Whether you’re looking to understand the nuts and bolts of addressable technology or eager to hear success stories straight from the industry’s front lines, this brunch is your gateway to mastering the art of modern TV marketing.

10:00 AM

Opening Remarks

Mike Dean
President, Ampersand

10:10 AM
Identity on Tap: Crafting Consumer Journeys in Addressable TV

Fireside Chat

In this fireside chat, Ampersand President Mike Dean sits with Brad Feinberg, Molson Coors AmCom VP of Media and Digital to delve into the power of addressable TV, exploring how Molson Coors is crafting personalized journeys for their consumers.

The session will crack open strategies for leveraging viewer data to meet consumers’ preferences and behaviors, ultimately enhancing connection and brand identity in a multiscreen universe.

Mike Dean
President, Ampersand

Brad Feinberg
AmCom VP of Media & Digital, Molson Coors

10:30 AM
Art & Science – How Brands and Agencies are Leveraging the Versatility of Addressable TV


This panel demystifies addressability. Experts will dissect its workings and share success stories, illustrating how precise targeting transforms viewer engagement. Learn the intricacies of this tactic and how leading brands are using it to create impactful marketing campaigns. Join us and arm yourself with the expertise to dominate addressable TV.

Diana Bojaj
CMO, Carat US

Jeff Johnson
SVP, Canvas Worldwide

Matt Spiegel
EVP, TruAudience Growth Strategy, Transunion

Pooja Midha
GM, Effectv – Moderator

11:00 AM
Closing Remarks

Jason Brown
SVP, Chief Revenue Officer, Spectrum Reach

12:00 PM


9:00 AM


12:00 PM


To wrap up the week, come chat with a FreeWheel expert one-on-one to discuss how we can best work together.