AI is speeding everything up in the media world, and it’s changing the way we all work. New ideas can become real products faster than ever, and there’s a huge opportunity to stand out with smarter solutions that actually make a difference. Of course, that also means the pressure is on—everyone’s trying to move first and move fast.

James Rooke, President of Comcast Advertising, will lead a discussion on new advancements in automated intelligence that are making it easier than ever for advertisers to use data and technology to drive proven outcomes and optimize for greater success.

AI-driven, agentic media planning and buying is on everyone’s lips - but how far has it really come? Leaders from brands, broadcasters, and tech will explore the current state of agentic buying, its real-world impact, and why this rapidly evolving space is just getting started.

Executing unified, global media campaigns has never been easy - especially in premium TV and video. But in an AI‑fueled world, both the urgency for global coordination and the ability to deliver it are accelerating fast. Thomas Bremond, Managing Director of Comcast Advertising International, leads this panel exploring how the industry is responding, and what it takes to make global campaigns work at scale today.